The second event for the International Congress of the Italian Ophthalmological Association in 2017 was held in Rome, in the beautiful setting of the Rome Cavalieri.

Polifarma participated with the same commitment and passion as usual; the attendance of the Pharmaceutical Sales Representatives at the congress guaranteed medical information to support the products in our list of products for the visitors to the booth, and allowed us to get to know and be known by an increasing number of ophthalmologists. But not only that. This time, we also wanted to highlight Polifarma’s commitment to investing in Digital Health in the ophthalmology sector.

Digital transformation in the health industry has generated new needs and new requirements for those involved; nowadays it is essential to learn how to use digital technologies and tools to address these new questions and create value.

Our ‘Journey to Discover Digital Health’ aroused great interest at the booth. It was important for us to see how introducing ourselves to the audience through innovative channels and certified quality is not an alternative to product communication; on the contrary, it enhances it with new insights useful to delve into the doctor-patient relationship.

Thanks to all the doctors who follow us, let’s keep working together!